THE FAT LOSS CHALLENGE — Making Fat Loss Simple And Long Lasting. Period.

I think it's important to always be transparent. Especially when running a program centered around weight loss. It's a tricky subject and billions of dollars are spent each month in marketing tricking you into thinking it's going to be easy and fast.

But it's not. It's going to be hard and it's going to take longer than you want it to. You may also face some friction surrounding counting calories, which we strongly encourage you do to be successful with our program.

Here's the truth.

It is simple, but it's just not easy, and there are many barriers and obstacles standing in your way.

When you are reading this page and looking at the pictures, you are seeing some of the best results we can share. We have even more amazing results that we aren't able to share.

Do I think this is the best program on the internet, and do I think we care more than anyone else about your fat loss goals and your long term health? I really really do.

But I also need to be honest. Not everyone loses weight with this program and not everyone loves it. Some people even quit and we give them a refund.

As hard as we will continue to try, there is no one size fits all program. I actually think this is a good thing because life is beautiful. We are all unique and different from anyone who will ever live in the history of the world. That's cool, right?

But that means that your fat loss story is going to be different than everyone else's. I hope that's something you embrace.

I have been doing this for 16 years and I can tell you the stats. They are pretty much the same every time we do a challenge, and we have done 50+ of them over the years.

10% of you will absolutely crush it and get mind boggling results. You'll knock it out of the park and all your friends will wonder what the heck you did.

30% of you are going to get awesome results and you are going to be super happy. You may feel a little jealous of the 10%, but it will be hard to deny your progress.

Another 30% of you will do okay on weight loss. You'll be disappointed in the scale even though your consistency means you likely have a lot of non-scale victories. I realize it can be hard to see those, but I will do my best to show you those along the way.

The last 30% will stay the same or quit the program. Sometimes it will be because it's not a good fit for you, you have some limitations or real obstacles, or you weren't quite ready for it. Other times it will be because you did the usual all-or-nothing and quit when friction started to arise. Many things can happen, and some are within your control and some are not.

Here's what I know.

Everyone is going to join with excitement and a desire to be successful with their goals. I also know that there will be ups and downs along the way.

Now the ones who will be in the top 40% will be the ones who stay accountable to our coaches and the group, and who are able to stick with it when the friction comes.

We can tell you exactly what to do. We know it works and we have done it with all ages, genders and starting points. But telling you what to do doesn't guarantee you'll do it.

It's simple, but not easy. But you do have a support system with me and my team, and a community of people who want it just as badly as you do.

I want nothing more than for you to crush your goals and I am willing to do whatever it takes to help you get there. But I can't do it for you, and I need you to embrace a lifestyle change and be willing to keep going even when it gets hard. You have it in you, I promise.

I hope you'll join us and I hope to see your picture and story on this page.

Matt BenviePresident, Evolve Fitness & Evolve Integrated Health