Hey Ya’ll
I got triggered recently with some ads I saw on facebook about fitness and fat loss goals programs.
There are obviously many lies on the internet and the fitness lies are just as prevalent and just as dangerous.
Please be a good consumer and please be curious and ask questions when you see things that make you wonder.
Frustrating example.
All over the internet you see incredibly jacked and lean men and women doing some workouts. Cool.
Sometimes you will see them showing off their bodyweight workouts or their workouts where they are using light weights and doing burpees/jumping jacks/squat jumps and other cardio-ish full body moves.
Here's what they want you to think.
That these workouts are what made them look like that. Buy these workouts from them or these supplements.
Unfortunately this is a bullshit lie.
Marketing 101. Make it seem like it's easy and make it seem like it will happen quickly. IE. workout only 2-3x a week for 30 minutes just bodyweight, 21 day fix etc etc.
If you don't want more clients tell the truth. That it takes many years of dedication, effort and sacrifice to achieve transformational results.
Exactly 0 of the people doing those workouts got to where they are doing those workout. ZERO.
Here's what they have in common
-they might be blessed genetically
-they might be a former high level athlete who trained many hours a day for many years
-they definitely lifted heavy weights 3-4x a week for many years
-they definitely have been on very restrictive diets to get as lean as they are
-they may be on, or have been on, performance enhancing drugs
-it might be their job to look like that meaning they don't have any other commitments other than dedication to the lifestyle factors needed to look like that (ie. a job, kids, life etc)
So why are these people such scum?
Because they make you think that you can look like them by doing these garbage workouts.
And then they take your hard earned money when all you really want is to make progress to your goals.
This is all over the internet and there is nothing I can do about it other than to warn you. It's up to you to be skeptical and to ask an expert for advice.
And there is no getting around it. It takes time and consistency and no two fitness and health journeys are the same.
That's great, we are all unique and special. But that also means that we truly cannot compare ourselves to anyone else.
Do you really think a woman with 3 kids in menopause and a college athlete are going to be able to do the same thing and get the same results? Of course not.
But it is possible for everyone. It just takes way longer than we want, it's way harder and there are more barriers in 2025 than ever before.
This is not all bad news!
You can drastically improve your health with some "big rocks" like:
-2-4x a week strength training (even 20 minutes work)
-getting in as much movement outside of your workouts as you can fit in like walking, parking further away, direct cardio, playing with kids etc etc
-working on your sleep hygiene and getting more sleep (if you can, I know lots of you have things out of your control)
-eating more nutrient dense whole foods
-getting away from screens/the news and spending more time doing things you love. Getting outside more helps too
Yes, they are many more things.
And these things might not get you on the facebook ads, but they will help you live healthier longer and give you all the strength and energy you need to live life to the fullest.
And as always, if you have questions just ask!
Matt
PS. If you want to learn more about Evolve Fitness in person you can see us at www.evolvefitnessltd.com
And if want to join our free virtual program you can do that here. Inside this program you’ll find our menopause course, fat loss course and healthspan course.